The well concealed menace

Serving the tyranny, the corruption and abuse of language becomes better known as propaganda. …the most perfect propaganda achieves just this: that the menace is not apparent but well concealed. Still, it must remain visible; it must remain recognizable. At the same time, those for whom the menace is intended must nevertheless be led and eased into believing (and this is the true art!) that by acquiescing to the intimidation, they really do the reasonable thing, perhaps even what they would have wanted to do anyway.
Josef Pieper